The Brutal Truth About Building a $40M Business Without Selling Your Soul - Elmer Zubiate

Building a $40M business sounds glamorous. The truth? It’s brutal. It’s messy.

And most people lose more than money along the way, they lose themselves.

In this raw and unfiltered episode of The $100 Million Mindset, Todd Liles sits down with Elmer Zubiate, who went from cleaning houses for $35 a day to running a $40M home services brand, without ever letting money become his master.

You’ll discover:

- The hard lessons from bankruptcy, failure, and rebuilding stronger than ever

- How Elmer fired his top salesman for lying to customers

- Why most companies sell their soul chasing fast growth, and how to avoid it

- The purpose-driven mindset that builds a legacy, not just a business

- Real leadership strategies to scale without sacrificing integrity

If you’re tired of fake “success hacks” and want the truth about what it really takes to build a lasting business, this conversation will shake you awake.

If this episode hit home, follow, review, and share it with a business owner who’s ready to grow with purpose. The $100 Million Mindset isn’t for the average—it’s for those bold enough to lead, scale, and leave a legacy.

Resources & Links:

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🔗 Full show notes and resources: www.toddliles.com/mindset