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The Koe Cast
Turn Your Knowledge Into A Business (How To Productize Your Mind)
Nov 26, 2023
Learn how to monetize your mind by turning your knowledge into a profitable online business. Discover the importance of outsourcing, skill development, and building a personal brand. Explore the concept of time under attention and its role in building a brand. Understand the significance of content creation, clear goals, and problem clarity in brand building. Dive into the process of productizing knowledge and effective marketing strategies.
38:16
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Quick takeaways
- Creative workers prioritize problem-solving and value creation over time-based productivity, offering the potential for self-generated income.
- Content creation is a powerful tool for brand growth, attracting an audience, validating ideas, and engaging customers.
Deep dives
The Distinction Between Labor Workers and Creative Workers
Labor workers focus on accomplishing as much as their body can handle within a certain amount of time, while creative workers prioritize solving problems that yield the most results, regardless of time spent. Labor workers receive a fixed salary for their efforts, whereas creative workers have the potential to create their own income based on the value they provide.
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