next play Devin Lewtan: joining Browser Company as first growth hire, starting viral Clubhouse group, going from founder to operator
Oct 22, 2024
Devin Lewtan, the growth expert at The Browser Company and former CEO of Mad Realities, dives into her fascinating journey from founder to operator. She explores her transition to growth strategies, emphasizing community-building and student engagement. Devin shares the viral success of her Clubhouse show, NYU Girls Roasting Tech Guys, and discusses the importance of participatory entertainment. With insights on the evolving media landscape and advice for tech professionals, she champions the value of connecting with diverse communities.
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Interdisciplinary Craft Fuels Culture
- The Browser Company's strength is its interdisciplinary craft and collaborative culture.
- Engineers, designers, and writers all contribute beyond typical role boundaries, creating high trust and quality.
Treat Growth As Applied Experimentation
- Growth at Browser means applied experimentation across many channels and incubating marketing functions.
- Focus on end-to-end experiments like ambassador programs, creator community, paid/organic content and landing pages.
Early Part-Time Start And Student Experiments
- Devin joined part-time and started by pitching campus contests and running student WhatsApp groups.
- One proposed idea was letting students be "CEO of the Browser Company for a day" tied to referrals, which did not get approved.