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App Marketing by App Masters

Copy The Paywall Strategy of This $7M Intermittent Fasting App

Dec 12, 2023
Discover the intriguing paywall strategy behind the success of the Zero app for intermittent fasting. Explore their onboarding process, push notification strategy, and the role of social proof in their success.
07:28

Podcast summary created with Snipd AI

Quick takeaways

  • Zero app's paywall strategy offers a discounted rate for the first month, potentially maximizing lifetime value (LTV).
  • Zero app combines a hard paywall with a free access option through push notifications, creating a unique approach to monetization.

Deep dives

Unique Paywall Strategy

The podcast discusses a popular intermittent fasting app called Zero and highlights its unique paywall strategy. The app offers a seven-day free trial for the yearly subscription but adopts a different approach for the monthly subscription. Instead of a typical monthly price, the app offers a discounted rate of $3.99 for the first month, which then renews at $6.99. This strategy aims to provide an easy entry point for users while potentially maximizing lifetime value (LTV). The host expresses interest in testing this pricing structure as it stands out as an innovative and effective paywall strategy.

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