The Brand Called You Unlocking Creativity in Pharma | Beth Elkis and Holly Blum | Creative and Art Directors
In a thought-provoking dialogue, Beth Elkis and Holly Blum, two seasoned creatives in the pharmaceutical industry, unravel the intricacies of communication within families and corporations. From a Mother's Day revelation to leading groundbreaking initiatives in women's health, their journey unfolds, shedding light on the challenges and triumphs in the realm of Pharma advertising. Join us in exploring their diverse backgrounds, the role of Creative Directors, and their unique approaches to fostering creativity amidst the complexities of this dynamic industry.
[01:18] - About Beth Elkis and Holly Blum
Beth and Holly are creatives working in the Pharma industry.
Beth is the Executive Creative Director of Life Sciences, Accenture Song.
She is a 20-year veteran of the pharmaceutical and advertising industry.
Holly Blum has her MFA in Fine Arts and Painting.
She has spent over 30 years applying her artistic skills to pharmaceutical advertising in some of the industry's largest agencies.