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School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

Podcasters' Insights on Leveraging YouTube for Enhanced Visibility

May 27, 2024
Podcasters share insights on leveraging YouTube to enhance podcast visibility. Topics include creating full videos, repurposing content, engaging with audiences, and promoting podcasts. Learn how diverse podcast genres utilize YouTube for growth and engagement.
46:38

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Quick takeaways

  • Podcasters are adapting various approaches to using YouTube, from static images to full videos, tailored to their unique needs and audience preferences.
  • Leveraging YouTube can boost podcast visibility and attract new audiences, even for audio-focused content creators, offering different engagement opportunities.

Deep dives

The Importance of Video in Podcasting

Many podcasters are considering incorporating video content into their podcasts. Some feel pressured to do video despite their initial focus on audio content, while others find value in adding video for posterity and audience preference. There are varying approaches, from using static images on YouTube to full video productions, with each podcaster adapting to their unique needs and audience preferences.

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