The Impulso Podcast E86: Luckin Coffee opens 20,000th store
10 snips
Aug 7, 2024 Luckin Coffee has celebrated a significant milestone by opening its 20,000th store in Beijing! This expansion is fueled by an innovative, data-driven approach to store placement. The podcast discusses how the company contrasts traditional methods with technology and efficiency in coffee-making. Listeners will learn about China's largest coffee processing facility and Luckin's creative branding strategies. It also touches on the competitive landscape in Singapore's food and beverage market and the evolving consumer preferences in Southeast Asia.
AI Snips
Chapters
Books
Transcript
Episode notes
Luckin's Data-Driven Expansion
- Luckin Coffee's growth to 20,000 stores is driven by data and automation rather than traditional retail methods.
- They open nearly 1,000 stores monthly, using data to select locations even before physical site visits.
Efficiency Over Craftsmanship
- Most Luckin stores use simplified machines to quickly prepare coffee without baristas.
- Their target is making 17 drinks per employee every 30 minutes, translating to under two minutes per drink.
Luckin Enters Handcrafted Coffee
- Luckin's 20,000th store in Beijing introduced handcrafted coffee priced slightly above Starbucks.
- This may signal their intent to move upmarket and compete in the premium 'third space' coffee segment.
