Navigating Singapore's F&B Landscape

This chapter analyzes the competitive dynamics among bubble tea and ice cream brands in Singapore, focusing on Liho's pricing strategy and Mi Xue's operational efficiency. It discusses the entry of the Chinese brand Cha Ji and its marketing efforts, as well as the challenges faced by brands expanding outside of China. The conversation also reflects on the evolving preferences of consumers within the Southeast Asian market and the unique paths entrepreneurs take in the food and beverage industry.

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