
The Product Experience
Strategic alignment in product - Martin Eriksson (Product Partner, EQT, Mind the Product)
Dec 8, 2023
Join us for an insightful conversation with Martin Eriksson, EQT Product Partner and Co-founder of Mind the Product, as he unveils The Decision Stack, a model to empower product teams in making more effective decisions. They discuss strategic alignment, the importance of principles in decision making, and the impact of the mental model on companies.
34:43
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Quick takeaways
- The Decision Stack is a model introduced by Martin Eriksson to empower product teams in making effective decisions, consisting of vision, strategy, objectives, opportunities, and principles.
- Having a clear business strategy is crucial for product teams to prioritize decisions and deliver meaningful results, and product leaders should actively push for clarity and challenge the leadership team to articulate and communicate the strategy effectively.
Deep dives
Martin Erickson's Background and Introduction
Martin Erickson is a product co-founder and EQT product partner with over 25 years of experience in product development. He started as a web designer and developer before transitioning to product management at Monster in 1999. Martin later founded ProductTank and co-founded Mind The Product, the world's largest community for product people. He currently serves as a product partner at EKT, advising portfolio companies on product practices and strategies.
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