In this engaging episode of Do This, Not That, Jay Schwedelson tackles a wide array of questions in the "Ask Us Anything" segment, blending marketing insights with practical advice on topics ranging from budget optimization to personal queries like dating advice.

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Key Discussion Points:

(01:12) Strategies for trimming marketing budgets effectively while still targeting the right buyers

(01:37) Tips on targeting businesses based on employee size for better campaign efficiency

(02:50) Importance of cleaning email databases by removing "never opened" segments to improve deliverability and engagement

(03:41) The value of profiling the top 20% of your database to identify and target ideal customers

(04:11) Insights on how different types of email addresses can be indicative of consumer credit scores and targeting

(04:42) Promotion of Marigold’s loyalty program optimization guide, enhancing customer retention strategies

(05:49) A light-hearted turn into dating advice, demonstrating the broad range of listener questions Jay addresses

(06:35) Jay’s personal and humorous take on a dating advice question from a listener

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.