The Necessary Entrepreneur #136 - The Soul of Business: Finding Your Ethos w/ Verne Harnish
In this high-impact conversation, Scaling Up author and Entrepreneurs’ Organization founder Verne Harnish sits down with Mark Perkins to unpack the real mechanics behind scaling a business that lasts. Verne shares powerful insights on why sustainable growth requires more than just execution—it demands the right mindset, strategy, people, and purpose.
From unlocking bottlenecks to leveraging advisory boards, Verne reveals the most overlooked growth levers and explains why understanding the soul of your business is just as critical as knowing your numbers. The conversation dives into the evolving role of education, the value of continuous learning, and how timing the market can shape your trajectory more than talent alone.
Whether you’re leading a fast-growing startup or recalibrating a legacy company, this episode is packed with actionable wisdom to help you scale smarter, lead better, and build with intention.
Key Takeaways:
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Why mindset matters as much as skillset in scaling a business
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How to identify constraints that quietly cap your growth
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The power of people and culture in driving performance
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Why great entrepreneurs read, learn, and adapt constantly
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What it means to align your business with its core purpose
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The strategic role of advisory boards and timing in building wealth
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