Today on the podcast our good friend, Tero Isokauppila, one of the founders of our favorite mushroom company, Four Sigmatic, joins us. Tero melts our hearts and our brains every time we hang., He recently came out with his second book, Santa Sold Shrooms. His company, Four Sigmatic, is a mushroom brand that has people all over the world obsessed with the everyday magic of mushrooms and what they do for vitality and health. We talk about what Tero has been up to recently, (he bought a ghost town!) and what having a company has taught him, especially in receiving customer feedback. We also talk about creating a good, comfortable culture in business + life, what the mushroom growing process is like, and we get a good laugh in about gifts that people send Tero. Tero also gives us the details on his new book, Santa Sold Shrooms, and what sparked the idea to write it.

We also talk about…

Tero’s Ted talk addiction
Four Sigmatic’s success + growth
Tero being recognized in public
The Four Sigmatic mushroom bus
Famous mushrooms
Holiday’s that have different meaning than we know
Staying balanced
Providing long term value + meaningful content

Find more to love at almost30podcast.com!

Resources:

Learn more: teroisokauppila.com ; foursigmatic.com
Instagram: @iamtero ; @foursigmatic
Read: Healing Mushrooms ; Santa Sold Shrooms
Listen: Almost 30 episode 82 with Tero
Learn more: yourpodcastpro.com

Upcoming Events:

Almost 30 Tour | December 4th, Vancouver
Almost 30 Tour | December 6th, Vancouver

Sponsors:

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Honeybook | Use code ALMOST30 for 50% off the first year of Honeybook at honeybook.com

The Almost 30 Podcast is edited by Podcast Masters

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Ep. 169 - Risk Taking, Shroom Updates + The Real Story of Santa with Four Sigmatic Founder Tero Isokauppila