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AdExchanger
Kickstarting Instacart’s Advertising Ambitions
Jan 24, 2023
Instacart's VP of product management for ads discusses the potential of retail media networks and their value. The podcast covers topics such as automation in advertising, the power of video advertising and retargeting, the 'new to brand' metric, and Instacart's ambitions in shoppable content and connected TV.
44:10
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Quick takeaways
- Retail media networks are both overhyped and valuable as long as they can prove their worth.
- Instacart is innovating in retail media by extending ad solutions to retail partners' platforms and emphasizing the significance of data, affordability, and brand discovery.
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Podcast Introduction and Greetings
In this podcast episode, the host and guest discuss the greetings and introductions commonly used at the start of a podcast, exploring different ways to make them more engaging and less cliché.
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