Tanya Taylor on longevity in the fashion industry and new growth opportunities
Nov 22, 2023
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Tanya Taylor, a self-funded fashion designer, celebrates a decade in business with the opening of her first store on Madison Avenue. She discusses her brand's evolution, retail expansion, fundraising challenges, reaching new customers, and her desire for TikTok fame.
Tanya Taylor's brand aims to create a versatile and ageless collection that caters to a wide range of customers, offering a mix of polished essentials and statement pieces.
Tanya Taylor's brand stands out by using a slow and deliberate process to create prints that tell personal stories, working with artists to develop prints that feel like works of art and evoke emotion.
Deep dives
Brand Evolution and Retail Expansion
Tanya Taylor, founder and creative director of her fashion brand, discusses the evolution of her business and its recent retail expansion. With the opening of their first store on New York City's Madison Avenue, Tanya talks about the intention behind the store, which aims to showcase the breadth of their creations and serve as a discovery platform for both their brand and other independent designers. She mentions their focus on creating a versatile and ageless collection that offers a mix of polished essentials and statement pieces to cater to a wide range of customers.
Tanya Taylor's Unique Approach to Print Branding
Tanya Taylor emphasizes her brand's commitment to personal storytelling and how she uses color and print to convey narratives. She explains that her initial intention was not to become a print brand, but rather to tell personal stories. By creating original artwork and collaborating with artists, she aims to develop prints that feel like works of art and evoke emotion. Tanya discusses how the slow and deliberate process of creating prints in a fast-paced industry sets her brand apart and allows for a more thoughtful and artistic approach to fashion.
Challenges and Growth Opportunities
Tanya Taylor talks about the challenges she faces as a business owner and her focus on managing expenses and acquiring new customers. She acknowledges the pressure of being 100% owner of her brand but emphasizes the importance of being able to make decisions without conflicting investor objectives. Tanya also mentions the growth of her team and their ability to bring talent and ideas into action. She highlights their recent expansion into swimwear and partnerships as avenues for growth and mentions their focus on building a creative, versatile wardrobe that appeals to a broader customer base.
Surviving as a completely self-funded fashion brand for 10 years is no easy feat. However, designer Tanya Taylor beat the odds. This year, her namesake brand is celebrating a decade in business.
Also this year, Tanya Taylor opened its first store, in September — the new flagship is located on NYC's iconic Madison Avenue. To commemorate 10 years, the company threw a star-studded launch party at the historic Carlyle Hotel, located directly across the street from the store.
As for the future, Taylor said she's excited about the company's next phase of growth. For this week's episode of the Glossy Fashion Podcast, Taylor sat down with Jill Manoff, Glossy's editor-in-chief, to talk about her brand's evolution and current direction, especially considering its retail expansion.
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