Reaching and Acquiring New Customers

Surviving as a completely self-funded fashion brand for 10 years is no easy feat. However, designer Tanya Taylor beat the odds. This year, her namesake brand is celebrating a decade in business.

Also this year, Tanya Taylor opened its first store, in September — the new flagship is located on NYC's iconic Madison Avenue. To commemorate 10 years, the company threw a star-studded launch party at the historic Carlyle Hotel, located directly across the street from the store.

As for the future, Taylor said she's excited about the company's next phase of growth. For this week's episode of the Glossy Fashion Podcast, Taylor sat down with Jill Manoff, Glossy's editor-in-chief, to talk about her brand's evolution and current direction, especially considering its retail expansion.