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This American Life
A Big Announcement
Oct 16, 2024
Exciting changes are on the horizon as the podcast navigates a shifting landscape. The discussion highlights the impact of declining ad revenue on creativity and sustainability. A new premium subscription model is introduced, offering listeners a chance to directly support the program. It's an open invitation to engage more deeply and foster a stronger connection with the show!
04:56
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Quick takeaways
- The podcast highlights the significant decline in ad revenue, prompting urgent discussions about alternative funding to sustain quality production.
- To address financial challenges, a new premium subscription service will be launched, offering exclusive benefits while maintaining free access for all listeners.
Deep dives
Impact of Declining Ad Revenue
The podcast discusses the significant decline in ad revenue affecting the entire podcasting industry. Advertisements are critical for covering production costs and salaries, with an expected drop of one-third in ad revenue compared to previous years. This financial strain has led many companies to make substantial staff cuts, and some have even gone out of business. The speaker emphasizes the urgent need to find alternative funding to maintain the quality and consistency of the show.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode