Higher Education's SEO & Content Strategy -- Brian Piper // University of Rochester

Brian Piper, Director of Content Strategy and Assessment at the University of Rochester, talks about higher education’s take on SEO. SEO is not often considered when institutions approach the process of building brand awareness. The University of Rochester took the opposite approach to increase their organic traffic as a result. Today, Brian explores how higher education thinks about SEO and content strategy. Show Notes

Connect With: 

• Brian Piper: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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