The New Music Business with Ari Herstand

From Gamer to Billion Stream Club as a DIY Artist/Producer

Mar 13, 2024

The podcast discusses TheFatRat's journey as a DIY artist, viral sensation, and top-charting act in dance music. Topics include growing streaming numbers through YouTube videos, monetizing music, promoting on social media, picking the right distribution platform, dealing with royalties, and more.

01:02:46

Creator website

Episode guests

TheFatRat

AI Summary

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

The Fat Rat emphasizes the importance of engaging content creation on platforms like TikTok for reaching audiences.

Transitioning from a music producer to an independent artist marked a significant turning point for The Fat Rat.

Navigating the music industry as an independent artist underscores the value of sustainable artist-manager relationships.

Deep dives

Challenges with Unpaid Remixes and Licensing in Coca-Cola Commercial

The guest, known as The Fat Rat, shared his experiences with unpaid remixes, specifically highlighting a situation where a remix done for Diplo was licensed in a Coca-Cola commercial without any payment or credits to him. Despite creating official remixes, he mentioned feeling frustrated by the lack of compensation and proper recognition in the music industry, leading to a realization of unfairness in certain professional dealings.

Introduction

6min

Navigating Bureaucratic Hurdles and Remix Success

11min

Navigating Music Platforms and Revenue Sharing

14min

Exploring Music Industry Revenue Perspectives and Artist Evolution

3min

Exploring Music Discovery on TikTok and Creative Content Creation

17min

Navigating Major Label Deals and Revenue Loss

8min

Exploring Tolerance and System Behavior

5min

A Discussion on Artistic Freedom and TuneCore's New Initiatives

2min

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

TheFatRat is known to be the world's most influential Gaming Music artist. His music ranges from euphoric progressive house to trap and melodic glitch-hop, with a heavy influence of video game music. The artist’s forward-thinking approach to lift copyright restrictions on his music has led to him having been featured in 30+ million videos from a range of different content creators-collectively accounting for over 29 billion views on YouTube.

Over the years he has become one of the most top-charting acts in dance music, having had multiple singles remain in the iTunes Top 50 for over 3 years straight. He has had his music sync-to-screen for advertising giants including Coca-Cola and popular video games like the top-grossing Dota 2, Rocket League, Rolling Sky and Game For Peace and he has planted himself as the go-to-artist for Esports brands like ESL and Dreamhack.

00:00 - Welcome

00:57 - Ari’s intro

04:19 - TheFatRat’s journey from music producer to viral sensation

10:03 - TheFatRat’s experience with remixing major artists

18:39 - Growing streaming numbers through others’ YouTube videos

24:34 - Monetizing music on YouTube

31:29 - Promoting music on YouTube and social media

41:40 - Picking the right distribution platform for you

52:24 - Dealing with royalties and how TheFatRat manages his career

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