Millionaire University

Digital Real Estate: Why Online Directories Are Cash Machines | Frey Chu

Jul 28, 2025
In this engaging conversation, directory expert Frey Chu shares his journey of creating multiple profitable online directories that generate passive income. He breaks down what makes a directory successful, including niche research, SEO strategies, and common monetization methods. Frey highlights how directories can serve as sellable assets and discusses their growth potential even in an AI-driven landscape. With actionable tips and insights, this discussion illuminates a versatile business model perfect for aspiring entrepreneurs!
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ANECDOTE

Frey's First Directory Journey

  • Frey Chu started with manual data entry for his first directory to learn SEO fundamentals.
  • Despite the cumbersome start, within six months, it was earning significant traffic and income.
ADVICE

Research Before Building

  • Spend most of your time researching profitable niches before building a directory.
  • Evaluate what problems exist, search volume, and what Google favors to find a winning niche.
ADVICE

SEO Basics for Directories

  • Start SEO with strong on-page fundamentals like optimized headers and location pages for low-competition niches.
  • Backlinks are crucial to gain Google's trust and improve rankings over time.
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