A self-taught programmer, Thibaud began building software to make Noemie’s job easier in 2015. Back then, the pair was managing a marketing agency and developed an in-house solution to streamline the process of creating and sharing editorial calendars with their clients. Encouraged by early feedback from their own customers and peers about their prototype, Thibaud and Noemie decided to make it available to other marketing teams: Loomly was born.