“The secret is not to pick the squeakiest wheel, but to actually find the thing that's going to add the most business value and customer value if we release it out to the market.” - Erik Johnson   In this Product Chat, Ian Templin, director of product management at Pragmatic Institute, and Erik Johnson, knowledge group manager at Aha! have a collaborative discussion about specific product strategies and how to execute processes using Aha!’s software.   Ian and Eric Discuss:

• The three common pitfalls of market research
• How Aha! prevents market research from getting lost in digital drawers
• The three-prong test to validate and prioritize problems (and a tool to help)
• Aha!’s product value scorecard and idea portal
• How to effectively bring market insights to the development and design teams
• How to get buy-in for a new roadmapping tool

About the hosts:
As the Director for Product Management at Pragmatics Product Vertical, Ian oversees a team of instructional designers responsible for creating and refining purposeful and inspiring learning experiences.   Erik Johnson is a seasoned Scrum Master with extensive experience in project management and software development. He's also incredibly passionate and exceptionally knowledgeable about sharing his in-depth knowledge of Aha!’s product development tools.   Improve Your Product Strategies with Training from Pragmatic
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