Indie Bites cover image

Indie Bites

Working towards life-changing outcomes as an indie hacker - Colleen Schnettler, HelloQuery

Jul 4, 2023
15:38

Podcast summary created with Snipd AI

Quick takeaways

  • Colleen made the difficult decision to shut down a successful product because it didn't align with the type of business she wanted to build.
  • Having a co-founder brought emotional support, shared responsibility, and made the indie hacking journey less lonely for Colleen, influencing her decision to join Hammerstone and her vision for Hello Query.

Deep dives

Shutting down a successful product

Colleen faced the challenging decision to shut down a successful product, even though it was close to generating a quarter million ARR. She believed that the product was leading to a business model she didn't want to work at - a productized consulting service that required scaling the team alongside revenue. By making this pivot, she aimed to build the type of business she desired.

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