The Google Ads Podcast cover image

The Google Ads Podcast

Secret Strategy to Grow the Google Ads Algorithm Like a Pro

Oct 25, 2023
10:17

Regina Bellows, executive director of StarterPPC, reveals our secret strategy on how to grow the Google Ads algorithm like a pro. Plus, she shares a free calculator sheet with the same formula we use at StarterPPC and Solutions 8 so you don’t have to guess!

Our secret strategy is the Overpacing-Underpacing Spend Schedule. This allows you to force mini learning periods for the algorithm to help it grow more quickly compared to just setting a daily spend and keeping it that way monthly. This is one key step in optimizing success as you use Google Ads for your business.


Listen to this episode now to learn what this Google Ads strategy is, how it works, and how to apply it to scale your business!


FREE Ad Budget Overpacing Calculator sheet: https://docs.google.com/spreadsheets/...


Master Google Ads on a Small Budget! Learn from StarterPPC's YouTube channel to maximize ad spend & achieve better results:   

 / @starterppc  



Related videos:

Google Ads Basics:   

 • Google Ads Basics  

How to Measure Success in Google Ads:   

 • How to Measure Success in Google Ads  

💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):   

 • 💣 The Secret to Google Ads Success: M...  

💰 Conversion Paths: The Secret to Scaling Google Ads Campaigns:   

 • 💰 Conversion Paths: The Secret to Sca...  



0:00 Intro

0:27 Grow The Google Ads Algorithm Like A Muscle

3:25 The rollercoaster results with the Overpacing-Underpacing Strategy

5:28 Need help starting with Google Ads? Let StarterPPC help you!

8:45 Optional strategy: applying tROAS or tCPA



Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


💣 The Ultimate Guide to Google Ads for 2023:   

 • The Ultimate Guide to Google Ads for ...  


🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀


We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/


💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/


👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

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👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

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Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

 / @solutionseight  

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👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

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Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

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👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


Connect with Kasim here: https://smartlink.metricool.com/publi...


⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter: https://twitter.com/solutions_8

Instagram: https://www.instagram.com/solutions_8/

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

#googleads #googleadsstrategy #googleadsbestpractices

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