Why You’re Losing Money with a Bad Customer Experience with Marcus Merrell

“All of the worlds is experienced through code.” This is a statement Marcus Merrell makes on today’s podcast...and it’s absolutely true. See, even if you sell the most niche handmade thing, you probably sell it online, which means someone’s code is powering your business. And your buyers are experiencing your business through code. So the worst thing for your business is bad code because that makes for a bad experience. And I know what you’re thinking: “What if I don’t write code?” Well, if you’re listening to this show, you probably create user experiences. And today, Marcus tells us how we can do it better; we should all listen. Our businesses depend on it.

Top Takeaways:

• Even if you sell physical products it needs to interface with some code. The exciting thing about the no-code movement is that you as a creator or business owner can focus less on testing that code, and more on business-related activities...as well as honing the experience.
• Products are good and improving, but not as fast as people’s expectations. People say they won’t wait at all if something is broken. They will leave and find an alternative.
• You don’t need to deeply test everything, but you do need to make sure the experience for the vast majority of your users is rock solid. Are people mostly signing up for your membership? Make sure that it is a perfect experience.

Show Notes:

• Marcus Merrell
• Marcus on Linkedin
• Marcus on Twitter
• Sauce Labs on Linkedin
• Sauce Labs on Twitter
• Sauce Labs Whitepaper
• Making Your Website Accessible with Amber Hinds
• A Book Apart
• Join the Creator Crew

Sponsored by: Nexcess | LearnDash

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