Let's Talk Loyalty #573: Global Hotel Loyalty Insights with GHA Discovery
Aug 8, 2024
Jelena Kezika, Senior Director of Strategy for the Global Hotel Alliance, shares insights on the GHA DISCOVERY loyalty program, which connects over 800 independent hotels worldwide. She discusses the emotional ties of loyalty programs shaped by childhood experiences and the balance between transactional and meaningful engagement. Jelena also explores the evolution of hotel loyalty, focusing on local experiences and sustainability. Lastly, she emphasizes collaboration in hospitality to enhance guest satisfaction and the importance of adapting to customer expectations.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
The Emotional Connection of Loyalty Programs
01:42 • 2min
A Journey Through Language and Hospitality
04:12 • 3min
Evolving Hotel Loyalty: GHA Discovery
07:01 • 11min
Evolving Loyalty: Beyond Stays and into Experiences
18:15 • 20min
The Power of Collaboration in Hospitality
38:02 • 2min