#573: Global Hotel Loyalty Insights with GHA Discovery
Let's Talk Loyalty
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Evolving Loyalty: Beyond Stays and into Experiences
This chapter delves into a hotel loyalty program that emphasizes local experiences over traditional overnight stays, catering to travelers with sustainability concerns. It explores the shifts in customer expectations and the need for diversified offerings, including dining and wellness options that foster year-round engagement. By highlighting innovative partnerships and member feedback, the discussion showcases how the hospitality industry is adapting to enhance customer satisfaction and loyalty.
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