In marketing, I've identified seven key laws, and the first is fundamental: everyone should feel valued, whether they buy or not. It's about helping people, not just chasing credit cards.
Think of Apple – their stores are open for experiences, not just sales, and it works. Providing value without immediate payment builds trust, creates advocates, and taps into the 86% impact of word-of-mouth marketing. Your content should offer meaningful value where your audience is, without pushing for clicks or purchases. This approach transforms customers into long-term supporters.
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