Building a Customer Movement: A Pragmatic Guide to Customer Experience Management | Alain Thys

Alain Thys is an experience architect who has positively impacted half a billion customers and over 350,000 employees worldwide. Working with top brands such as Adidas, ING, Mercedes, and Deloitte, Alain and his team have created and implemented innovative work experiences that drive business profits – without sacrificing employee and customer experiences.

Alain is the former Managing Partner of Futurelab and founder of Alain Thys & Co. His company implements experiences that improve profitability by engaging teams around a common purpose, enriching customer lives through meaning, and differentiating brands from the competition.

In this episode, Dart and Alain discuss:
- Turning company vision into experiences for employees and customers
- Designing work that motivates good employee behavior
- Building custom solutions for customers
- Finding and attracting the right employees for your business
- The biggest mistakes in customer programs
- Anticipating and meeting future customer needs
- The challenges of CRMs, and potential AI solutions
- Key factors that drive stakeholders and shape their experiences
- And other topics…

Alain Thys is an experience architect who has impacted over half a billion customers and over 350,000 employees worldwide. With his team, he has created and implemented new work experiences to help drive business profit for clients like Adidas, Audi, Mercedes, Reebok, and Toyota. His book, So You Want To Be Customer-Centric? is an executive action guide that helps businesses focus on customers without sacrificing profitability.

In Belgium, Alain served as the Managing Partner of Futurelab and Advisory Board Member of BrightFish, after which he founded Shalima Ventures and Alain Thys & Co. Alain’s company implements experiences that boost revenue by engaging teams around a common purpose, enriching customer lives through meaning, and differentiating brands from the competition.

Resources Mentioned:
So You Want To Be Customer-Centric? , by Alain Thys: https://www.amazon.com/You-Want-Customer-Centric-Profitable-Relations/dp/1463785143

Connect with Alain:
www.alainthys.com
LinkedIn: https://www.linkedin.com/in/alainthys 

Work with Dart:
Dart is the CEO and co-founder of the work design firm 11fold. Build work that makes employees feel alive, connected to their work, and focused on what’s most important to the business. Book a call at 11fold.com.