Hospitality Daily Podcast
From Concept to Success: The Strategy Behind Our Hospitality Innovation - Hans Meyer, Zoku
Feb 26, 2025
Discover the secrets behind successful hospitality innovation with insights from Hans Meyer, co-founder of Zoku. Learn how essential research and guest feedback can transform experiences. Explore innovative strategies inspired by other industries, and see the importance of adaptability and prototyping. Embrace a growth mindset for continuous learning and innovation, and find out how sharing insights can elevate your team. This discussion is packed with actionable tips for anyone in the hospitality sector!
10:57
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Quick takeaways
- Curiosity and a commitment to high standards are essential for hospitality entrepreneurs to understand and meet guest needs effectively.
- Implementing iterative development methods from tech can enhance hospitality innovation by allowing brands to prototype and test offerings with real feedback.
Deep dives
The Importance of Curiosity and High Standards
Being an entrepreneur in the hospitality industry demands a strong sense of curiosity and an unwavering commitment to high standards. Engaging in extensive conversations and testing ideas is vital for understanding guest needs and frustrations, which can lead to valuable insights for product development. Successful brands place a premium on creating meaningful experiences for guests, rather than simply striving for average review scores. This relentless pursuit of excellence is evident in the high and consistent review ratings achieved by notable brands in the industry.
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