Keala Kanae is the founder and CEO of Fullstaq Marketer and went from working in a coffee shop to making millions as an affiliate marketer. He launched his own courses and coaching program and scaled to 60 employees and $20 million in revenue in his first year—the majority of which came from a single YouTube funnel.

In this episode, Keala joins me to talk about navigating the challenges that come with scaling your business, how he builds his sales funnels and closes high-ticket offers, and his step-by-step email marketing blueprint that has helped him hit a 59.1% open rate.

You’ll hear about what Keala believes is the best leverage an affiliate offer can have, how to pick KPI data that can help your business, and how to adapt business models for increasingly intelligent consumers.

Key Takeaways with Keala Kanae

How Keala scaled to $20M in revenue and 60 employees in his first year
The step-by-step guide Keala used to get his email open rates to 59.1%
An inside look at the challenges that come with scaling rapidly
Best hiring practices for scaling beyond $1M
Email marketing mistakes that will negatively impact your open rates—and how to avoid them
A key metric that can help guide your hiring decisions as you scale
How Keala builds his sales funnel from low to high-ticket offers
How to efficiently monetize leads by segmenting your audience to align them with the offer that suits them best
Why raising prices on front-end offers can be a big mistake and how you can use the Amazon model to drive long-term value
Prioritizing KPIs without getting lost in the weeds (and the crucial KPI segment to keep your eye on)
What are the four core concepts of affiliate marketing?

Subscribe to the Podcast

We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there!

If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released!

Thanks for tuning it & keep being awesome.

BAM! 💥

Building resiliency with Monica Bodurka