Transforming Time with Jess Sibley

Jess Sibley, CEO of Time, joins Brian and Troy to discuss adapting Time to today’s digital challenges. Jess shares her strategies for navigating algorithm changes and AI, shifting Time’s focus from consumer to business-oriented models, and the implications for digital content and monetization.

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Skip to topic:

• 00:00 Guest Introduction
• 01:13 Navigating the Chaos in Search and AI's Impact on Publishing
• 01:27 Modernizing Legacy Brands and the Shift from B2C to B2B
• 02:42 The Evolution of Media and Google's Algorithm Changes
• 05:49 Exploring Revenue Diversification and the Future of Publishing
• 12:33 The Impact of AI and Search on Media Strategies
• 21:54 Time's Transformation and Strategic Partnerships
• 27:54 The Role of Time Magazine in a Digital Age
• 32:19 Time Studios and Future Media Projects
• 35:15 The Benioffs' Leadership at Time
• 41:54 Exclusive Insights: High-Profile Interviews and Media Impact
• 49:07 Navigating the Media Landscape: Strategy and Culture at Time
• 54:12 Addressing Brand Safety in Journalism
• 01:00:18 The Future of Time: Trust, Impact, and Audience Engagement
• 01:02:42 Good Product: The Significance of AirPods and Music