People vs Algorithms

Transforming Time with Jess Sibley

May 9, 2024

Jess Sibley, CEO of Time, discusses adapting to digital challenges, revenue diversification, AI impact on media, Time Magazine's transformation, and brand safety in journalism. Additionally, insights on strategic partnerships, high-profile interviews, and the future of digital content and audience engagement are shared.

01:05:12

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Episode guests

Jess Sibley

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Episode notes

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Quick takeaways

Navigating algorithm changes and AI impact on publishing.

Shift from consumer to business-oriented models for revenue diversification.

Importance of trust, impact, and audience engagement in journalism.

Deep dives

Overview of Jess Sibley's Podcast Appearance

Jess Sibley discusses a range of topics, including her role at Time, challenges faced by publishers in the current media landscape, and her approach to modernizing a legacy brand. She emphasizes the shift from being a B2C to a B2B company, focusing on building direct relationships with blue-chip brands and revenue diversification.

Introduction

3min

Google Algorithm Update Impact on Coupon Sub-domains

27min

Exploring the Significance of Inclusive Lists and Future Ventures

4min

Exploring Business Growth and Brand Partnerships at Time Studios

12min

Transformation of News Magazines and Company Culture in the Digital Age

5min

Building a Positive Company Culture

4min

Navigating Brand Safety in News Industry

6min

Exploring Key Performance Indicators and Impact Measurement in Business

5min

Jess Sibley, CEO of Time, joins Brian and Troy to discuss adapting Time to today’s digital challenges. Jess shares her strategies for navigating algorithm changes and AI, shifting Time’s focus from consumer to business-oriented models, and the implications for digital content and monetization.

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Skip to topic:

00:00 Guest Introduction
01:13 Navigating the Chaos in Search and AI's Impact on Publishing
01:27 Modernizing Legacy Brands and the Shift from B2C to B2B
02:42 The Evolution of Media and Google's Algorithm Changes
05:49 Exploring Revenue Diversification and the Future of Publishing
12:33 The Impact of AI and Search on Media Strategies
21:54 Time's Transformation and Strategic Partnerships
27:54 The Role of Time Magazine in a Digital Age
32:19 Time Studios and Future Media Projects
35:15 The Benioffs' Leadership at Time
41:54 Exclusive Insights: High-Profile Interviews and Media Impact
49:07 Navigating the Media Landscape: Strategy and Culture at Time
54:12 Addressing Brand Safety in Journalism
01:00:18 The Future of Time: Trust, Impact, and Audience Engagement
01:02:42 Good Product: The Significance of AirPods and Music

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People vs Algorithms

Transforming Time with Jess Sibley

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Overview of Jess Sibley's Podcast Appearance

Navigating Challenges in the Media Industry

Emphasis on Trust and Impact in Journalism

Cultural Transformation at Time Magazine

Personal Engagement and Mindfulness with Music

Remember Everything You Learn from Podcasts