I discovered something shocking after 12 years of coaching consultants - we're facing the most brutal economic environment for independent consultants that I've ever witnessed. Even seasoned pros with 30 years under their belt are telling me they've never seen anything this challenging. The perfect storm has hit: your warm network has frozen budgets, there's a massive influx of desperate consultants flooding the market, and AI is eating away at the bottom tier. While most consultants are drowning, a select few are absolutely thriving and growing faster than ever. The difference? They've cracked the code on selling to strangers instead of relying on their cozy network of friends who used to throw them work.
Show Notes:
- Why a 30-year consulting veteran said this is the most challenging economic environment he's ever faced - and what happened to his $200K+ anchor client overnight
- The "network of 20" trap that's killing consultant businesses (and how expanding to 300+ connections changes everything)
- How AI and mass layoffs created a perfect storm that's flooding the market with desperate consultants
- The truth about why your warm network can't save you anymore - even when they love your work
- Why the consultants who are thriving right now have one thing in common: they've mastered selling to complete strangers
- The new "burden of proof" reality - why prospects assume you're just another generic consultant until you prove otherwise
- Real example: How one well-positioned consultant got a client to say "pricing is just a side note" in September 2025
- The stark choice every consultant faces: master cold market sales or polish up your resume