Martina Zrzavá Libřická shares that Customer Experience is the Alpha and Omega of SEO in 2025 - with David Bain.
Discussion points include:
What does Customer Experience becoming the Alpha and Omega of SEO actually mean in practice?
Why is customer experience so important to SEO?
What data should SEOs be looking for to find out more about their users?
Which other in-house teams should you involve to make this a success?
What information are you looking to find out from customers?
What should you do with this information?
How should this data impact their SEO strategy?
How do SEOs know if this work has been a success?
Can you measure the success from revenue or more traditional SEO metrics?
How will customer experience continue to evolve in 2025?
SEO in 2025