Selling From the Heart Podcast Mark Carpenter - Master Storytelling: How Storytelling Can Impact Sales
Mark Carpenter is a serial storyteller. Even as a child, he loved to tell stories (mainly to get attention). He leveraged that ability into a career in marketing communications and public relations, then as a college professor and corporate facilitator.
Now, he teaches people how to more intentionally tell stories that teach, lead, sell, and inspire to accomplish business and personal goals. He is the co-author of the best-selling book “Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire” and co-creator of the Master Storytelling Workshop. Leveraging a 20-year career in corporate communication, 10 years working as an adjunct professor of communication, and 15 years facilitating training, Mark couples a lively, engaging style with purposeful, impactful learning.
When he’s not training, speaking, coaching, or creating new content, Mark is likely hiking or snowshoeing in the mountains near his home in Utah, playing the piano, bragging about his grandchildren, or writing children's books.
SHOW SUMMARY
In this episode of Selling From The Heart Podcast, hosts Larry Levine and Darrell Amy are joined by Mark Carpenter, the serial storyteller and co-author of the best-selling book, "Master Storytelling." Together, they explore the profound impact storytelling can have on sales, leadership, and building authentic connections. From weaving personal experiences to influencing leadership decisions, learn how storytelling can elevate your sales game and create lasting impressions.
KEY TAKEAWAYS
- Connect as Humans: Selling from the heart is about connecting as human beings, not just transactions.
- Storytelling Structure: The key storytelling structure includes an introduction, conflict, and change to effectively convey messages in a concise manner.
- Intentionality in Storytelling: Be intentional about the purpose of your story and the lesson you want to convey.
- Repeatable Stories: Reuse and repurpose stories intentionally for different contexts, audiences, and lessons.
- Building Trust: Stories trigger the release of oxytocin, the trust hormone, in the brain, fostering genuine connections.
QUOTES
- "Selling from the heart is about connecting as human beings."
- "The story is not about you; it's about the point you're trying to make, the lesson learned, and how it can impact the listener."
- "If you're intentional about the destination, you're going to take that story start to finish in a straight line."
- "Look for those moments where you have an emotional reaction. There is a story embedded in that with something to teach, lead, sell, and inspire."
- "Storytelling builds trust by increasing oxytocin, the love hormone, fostering genuine connections between people."
Learn more about Mark Carpenter:
LinkedIn: https://www.linkedin.com/in/mark-carpenter-0b55221/
Learn more about Darrell and Larry:
Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/
Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/
Website: https://www.sellingfromtheheart.net/
Please visit BarnesandNobles to order your copy of the rerelease of the Selling from the Heart book.
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