[10 WORDS THAT MADE 2022] What is shrinkflation, the sneaky tactic manufacturers are hiding from consumers?

Do You Really Know, Bababam's daily podcast, helps you understand the true meaning behind the trends, concepts and acronyms that are making headlines. This week, we're looking back at 10 words and phrases that have been on everyone's lips in 2022. From the Uber Files leak to "shrinkflation" in stores or "quiet quitting" at work, refresh your memory on some of the events and phenomena that best sum up the year gone by.

Marketing technique shrinkflation is becoming more and more common in large retail stores, in particular down to the ongoing war in Ukraine. It sees manufacturers quietly reducing the size of their products, but maintaining prices at the same level. Shrinkflation is often a result of an increase in raw material prices and other production costs, but is seen as a form of hidden inflation and has been heavily criticised in many places. In the context of the current cost of living crisis, it’s definitely a sensitive subject.

Do you have any specific examples? Is shrinkflation illegal? As a consumer, how can I avoid falling victim to shrinkflation? In under 3 minutes, we answer your questions !

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A Bababam Originals podcast, written and produced by Joseph Chance.

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