The Futur with Chris Do 090 - From Ice Cream Parlor to Design Studio — with Amy Balliett
Jul 6, 2020
Amy Balliett, Founder and CEO of Killer Visual Strategies, shares her entrepreneurial journey from running an ice cream parlor at 17 to leading a successful design studio. She discusses the evolution and importance of visual communication in connecting with clients, emphasizing adaptability in today's digital landscape. Amy reflects on lessons learned from her early ventures and the impact of public criticism on design principles. The conversation also touches on personal growth, workspace innovation, and empowering creatives with essential business skills.
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Unexpected Entrepreneurship
- At 17, Amy Balliett unexpectedly became an entrepreneur, taking over an ice cream parlor and candy store.
- This early experience sparked her interest in design, as she created resort-themed merchandise to boost profits.
Learning from Experience
- Learn from entrepreneurial parents or mentors by observing their work ethic and decision-making.
- Early business experience, even in a small venture, can provide valuable lessons in customer management and financial responsibility.
Shifting Passions
- Amy's passion shifted from film directing to marketing during film school, driven by a love for visual storytelling.
- She moved to Seattle, drawn by its thriving community of female filmmakers and marketing opportunities.
