Michael Hummel has a different perspective on tech and startups than most people in this realm. His background dis in marketing, and prior to his current venture, he was running a lead gen marketing firm. Outside of his professional life, he is married, living in Puerto Rico, and has a miniature husky. He has picked up spearfishing - which sounds wicked fun. When I asked what was the biggest fish he caught, he laughed - and mentioned that he sticks to the reefs and the smaller fish.

Starting out, Michael founded his current venture focused on PR - IE public relations - and they did this because it was aligned with his background. Fast forward, his company is aiding startups raise capital, by focusing on three key pillars.

This is the creation story of Establish.

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S9 E20: Michael Hummel, Establish