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Social Media Marketing Talk Show

Instagram Updates: Reach, Ads, and More

Jun 24, 2024
Chelsea Peitz discusses the latest Instagram updates, including reel length testing, algorithm insights, ad testing, and managing threaded accounts efficiently. The podcast covers strategies for content creators, importance of shares on Instagram, identity and engagement on social media platforms, new features like posting quietly and interruptive ads, benefits of Instagram advertising, and the introduction of threads API for easier management.
30:32

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Test 10-minute reels in experiment mode to optimize reach.
  • Use carousel posts for flexible formatting and enhanced visual appeal.

Deep dives

Updates on Instagram Reels Length and Experiment Mode

Instagram is testing 10-minute reels while warning that longer reels may reduce distribution. Experiment mode allows creators to test reels with non-followers before sharing them with their community to gauge engagement and optimize content for wider reach.

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