Chelsea Peitz discusses the latest Instagram updates, including reel length testing, algorithm insights, ad testing, and managing threaded accounts efficiently. The podcast covers strategies for content creators, importance of shares on Instagram, identity and engagement on social media platforms, new features like posting quietly and interruptive ads, benefits of Instagram advertising, and the introduction of threads API for easier management.
Test 10-minute reels in experiment mode to optimize reach.
Use carousel posts for flexible formatting and enhanced visual appeal.
Deep dives
Updates on Instagram Reels Length and Experiment Mode
Instagram is testing 10-minute reels while warning that longer reels may reduce distribution. Experiment mode allows creators to test reels with non-followers before sharing them with their community to gauge engagement and optimize content for wider reach.
Enhancements to Carousel Posts on Instagram
Carousel posts are seeing improvements with the ability to add text directly onto posts without external tools like Canva. Users can now upload images in various sizes, offering flexibility in post formatting to enhance visual appeal.
Insights on Influencer Accounts and Creator Marketplace
Instagram is providing creator insights on follower growth, accounts reached, and engagement levels. The Creator Marketplace now lets brands evaluate influencers based on audience demographics and engagement rates for more effective collaborations.
Enhanced Privacy Controls and Account Verification on Instagram
Limits feature enables muting messages from accounts causing harassment, with options to restrict messages from non-followers or recent followers. Users can choose to only receive message requests from verified accounts, enhancing privacy and security.