The B2B Revenue Executive Experience Episode 7: Mark Shank on What “Digital Transformation” Really Means Today
Jun 27, 2017
39:38
Digital transformation isn’t Mark Shank’s favorite term.
Yet, he recognizes that it’s widely used, and so he uses the term to speak the language of his clients. He takes the often narrow definition of digital transformation—implementing a new system—and teaches people to work outward from that understanding to identify how everyone involved in transformation is affected.
Listen in to hear Mark share tips for staying ahead of the curve in transformation based on his work with KPMG.
Find a breakdown of this episode here.
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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
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