Episode 356: Fun Facts For Kids On Your Childhood Favourite- Parle
Oct 17, 2023
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Parle, a popular Indian brand known for its delicious biscuits and confectionery products, is explored in this podcast. Learn about its humble beginnings, the immense success of Parle G biscuits, their global reach, cultural significance, and iconic advertising campaigns. Delve into fascinating facts and history of Parle G biscuits, including sales figures, packaging, and community development initiatives.
Parle G started as a small candy business and grew into a prominent biscuit brand in India.
Parle has a global presence and has made its products accessible in rural areas, contributing to its popularity and success in India.
Deep dives
Parle G: From Small Candy Shop to India's Prominent Biscuit Brand
Parle G, a prominent biscuit and confectionery brand in India, started as a small candy business in Mumbai in 1929. It grew over the years and became well-known for its wide range of products, including the iconic Parle G biscuit. Launched in 1939, Parle G was originally intended as an affordable source of instant glucose energy. At its peak, the company produced over 400 million biscuits per day, contributing significantly to the snack market in India. Parle G has become synonymous with biscuits and is a household favorite, often enjoyed with tea.
Parle: A Global Presence with a Strong Rural Presence
While Parle is primarily recognized in India, its products are exported to over 50 countries worldwide, establishing a global presence. Additionally, Parle has made its products accessible even in rural areas of India, contributing to its wide consumer base. The brand's commitment to reaching remote areas has played a significant role in its popularity and success in India. Parle has also been involved in various community development initiatives, including education programs and health awareness campaigns, focusing particularly on rural areas.
Parle is a popular Indian brand known for its delicious biscuits and confectionery products, and it holds a special place in the hearts of many children and adults alike. Wouldn't you want to share these interesting facts about Parle to kids. Tune in and find out, because some of the facts are mind blowing.
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