Introduction

This chapter explores the history and growth of Parle, a popular biscuit and confectionery brand in India, starting from its humble beginnings as a small candy shop in Mumbai to becoming one of the most recognizable brands in the country. It also highlights the immense success of Parle G, a glucose biscuit launched in 1939, which became a major player in India's snack market producing over 400 million biscuits daily.