Inside the Strategy Room 279. From the NFL to the C-Suite: Jason Wright on what it takes to transform organizations and build world-class teams
Nov 27, 2025
Jason Wright, a former NFL running back and ex-president of the Washington Commanders, shares insights on driving transformation in organizations. He discusses the importance of clear, measurable goals and symbolic moves that can significantly impact culture. Jason highlights his experience in rapidly turning around workforce dynamics and fostering accountability. He also contrasts radical transparency with disciplined honesty, and explores the challenges of balancing P&L focus with meaningful gestures. Now, he leads investments in women's sports, applying these transformative lessons.
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Set Clear Goals And Micro-Markers
- Define clear, specific goals and micro-markers for success with timelines and metrics.
- Celebrate interim milestones to signal progress and keep momentum.
The Bus That Signaled A Culture Turn
- Jason used an overgrown bus and unmowed grass at the practice facility as a symbolic culture marker.
- When ops removed the bus and mowed the lawn, he celebrated it as proof the culture had begun to change.
Don't Overbet On Turning Poor Performers
- Betting on turning marginal performers with mentorship can create bigger problems later.
- Swiftly move toxic or incapable people; keeping them breeds resentment and undermines culture.