Human School

Will Guidara: The Night He Came in Last Changed Everything

7 snips
Nov 12, 2025
Will Guidara, renowned restaurateur and author, shares his transformative journey from a pivotal dinner at The Four Seasons to shaping Eleven Madison Park into a global icon. He dives into how coming last on a prestigious ranking catalyzed a new definition of excellence, emphasizing the power of empathy in hospitality. Will reveals how COVID-19 prompted him to rethink his career, the significance of small gestures in relationships, and the need to separate identity from professional achievements. His insights turn hospitality into a philosophy for life.
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ANECDOTE

The Four Seasons Spark

  • Will Guidara describes the 12-year-old dinner at The Four Seasons that put the world on pause and inspired his career in hospitality.
  • That single evening made him want to create the same magical, attentive experiences for others throughout his life.
ANECDOTE

Last Place That Became A Mission

  • Will recounts getting number 50 on the World's 50 Best list and leaving embarrassed, which sparked a strategic rethink.
  • He wrote "unreasonable hospitality" on a napkin as the team's new mission to pursue people-focused impact.
INSIGHT

Impact Is What Rankings Reward

  • Will realized restaurants that reached number one were driving world change through product innovation, not just accolades.
  • He decided Eleven Madison Park's unique impact would be made by being unreasonable in pursuit of people, not just food.
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