

How to Design a Career-Led Culture Like L’Oréal
Jul 10, 2025
Emily Chiverton, HR Director at L'Oréal for the UK & Ireland, is passionate about building purpose-led careers. In this conversation, she shares her journey through L'Oréal and the importance of aligning personal passions with work for greater fulfillment. Emily discusses the innovative Brandstorm competition, which inspires young talent and offers career exploration. She emphasizes that modern career growth is shaped more by fluid paths than traditional ladders, urging HR to focus on nurturing meaningful career experiences from day one.
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Align Work With Personal Purpose
- Help people visualize their long-term career path by connecting their daily work with their personal purpose.
- Aligning work with passion leads to greater success and career progression.
Return to Strong Cultural Fit
- Emily Chiverton started her career at L'Oréal 21 years ago as an intern and management trainee.
- She left for nine years but returned because of the company's strong cultural fit and career opportunities.
Pursue Skills and Challenges
- Encourage employees to identify missing skills and pursue roles that build those skills.
- Challenge yourself to do difficult things to foster growth and learning.