TED Talks Daily How hip-hop can make climate action cool | Samir Ibrahim, MyVerse and Kristen Warren
Jul 19, 2022
Samir Ibrahim, a climate entrepreneur passionate about leveraging hip-hop's cultural influence, joins talented artists MyVerse and Kristen Warren to explore the intersection of music and climate action. They discuss how hip-hop can amplify awareness about environmental issues, transforming daunting topics like climate change into mainstream conversations. By encouraging artists to focus on sustainability rather than materialism, they envision a movement that inspires real change through the powerful medium of music.
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Climate Change Needs to Be Cool
- Climate change is the most urgent issue facing humanity, yet discussions about it are not engaging.
- Samir Ibrahim emphasizes the need for climate activism to become mainstream and "cool."
Musical Performance
- MyVerse and Kristen Warren perform a song about climate change.
- The lyrics address environmental destruction and call for action to "ease Mother Earth's mind."
Gin and Juice Sales
- Snoop Dogg's song "Gin and Juice" boosted Seagrams gin sales by 20%.
- This demonstrates hip-hop's power to influence consumer behavior.