Manu Matthew, CEO of Cohora, delves into the evolution of social media advertising and marketing data. In today's age where customers are in control of how they want to engage with brands, zero-party data represents a newer frontier. Zero-party data is willingly provided by customers, offering insights into their preferences and interests, but, obtaining zero-party data proves challenging in the absence of established customer relationships. Today, Manu discusses first and zero-party data in marketing and customer experience.
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