665: Writing better copy with thorough copywriting briefs

The tones of your copy won't sing when the writers don't even understand why it needs to exist in the first place. Composing those masterpieces all starts with a copywriting brief. Copy Chief Vikki Ross joins me on Episode 665 of "The Business Storytelling Show" to discuss:

• Why copywriting briefs are so important
• What goes into them
• How to use them efficiently

And more...