Coronavirus might have halted many aspects of our lives this year, but consumers are still looking forward to celebrating Halloween... although things will look a little different this year. Research from NRF shows more than 148 million US adults plan to participate in Halloween-related activities like trick or treating and wearing costumes. To learn more about how people are planning to celebrate responsibly, we sat down with Kevin Johnson, Chairman of the Halloween & Costume Association, and Christopher Gindlesperger, Senior Vice President of Public Affairs and Communications at the National Confectioners Association.
Learn more at retailgetsreal.com.
