Tropical MBA: Entrepreneurship & Founder Lifestyle

#804 Marketing to High-Dollar Clients

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Apr 24, 2025
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INSIGHT

Focused Relationship Building

  • Building relationships with a few key decision makers is often more effective than broad social media marketing.
  • Authentic, consistent interactions cultivate trust and facilitate bigger deals.
ANECDOTE

Pivot to Amazon Agency

  • James Feng pivoted from film to an Amazon agency in Taiwan to achieve financial stability and impact.
  • He established a local office to overcome cultural expectations and build credibility.
ADVICE

Adjust Pricing for Better Clients

  • Adjust pricing to attract better clients and minimize risk for them.
  • Offer performance-based contracts to differentiate from competitors and build client trust.
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