Tropical MBA: Entrepreneurship & Founder Lifestyle #804 Marketing to High-Dollar Clients
7 snips
Apr 24, 2025 AI Snips
Chapters
Transcript
Episode notes
Focused Relationship Building
- Building relationships with a few key decision makers is often more effective than broad social media marketing.
- Authentic, consistent interactions cultivate trust and facilitate bigger deals.
Pivot to Amazon Agency
- James Feng pivoted from film to an Amazon agency in Taiwan to achieve financial stability and impact.
- He established a local office to overcome cultural expectations and build credibility.
Adjust Pricing for Better Clients
- Adjust pricing to attract better clients and minimize risk for them.
- Offer performance-based contracts to differentiate from competitors and build client trust.