Better Advertising with BTR Media Brand Building on Amazon: The Simple Modern Journey with Bryan Porter
#028 - In this episode of the Better Advertising with Better AMS podcast, host Destaney Wishon interviews Bryan Porter, co-founder of Simple Modern. They discuss the importance of building a brand on Amazon, the evolution of Simple Modern's brand strategy, and the role of advertising in their growth. Bryan shares insights on how they have honed in on their brand angle, the value of high-quality content in product listings, and the impact of packaging on the customer experience. He also discusses the transition from a tactical approach to advertising to a more long-term, strategic mindset. Brian highlights the importance of balancing short-term profitability with long-term brand building and the role of advertising in achieving organic rankings. He shares his experiences with different types of Amazon advertising, including branded, competitor, and generic keywords, and the value of influencer marketing. Bryan also discusses their plans to expand into higher-end retail channels and the challenges of balancing leadership and industry expertise.
Key Takeaways:
- Building a brand on Amazon is essential for long-term success and differentiation from competitors.
- High-quality content, including imagery and packaging, helps to create a positive customer experience and build trust in the brand.
- Balancing short-term profitability with long-term brand building is crucial for sustainable growth.
- Different types of Amazon advertising, such as branded, competitor, and generic keywords, have varying levels of impact and value.
- Influencer marketing can be a powerful tool for driving sales and increasing brand awareness.
- Expanding into higher-end retail channels requires a focus on product differentiation and pricing strategies.
- Balancing leadership and industry expertise is a challenge that requires building a strong team and leveraging individual strengths.
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